Son Heung-min acquires ultra-luxury residence in Apgujeong “minimum price of 20 billion won”

According to the real estate industry, on June 27, Son bought a unit in Eterno Apgujeong, which follows the development of “Eterno Cheongdam”.

Eterno Apgujeong is an ultra-luxury property with prices starting from at least 20 billion won. The price of a super penthouse, spread over three floors, reaches 70 billion won.

It has not been confirmed whether Son Heung-min will personally stay in the unit. However, the industry speculates that his family is more likely to remain there while Son continues his career in England.

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Currently, all penthouse types at Eterno Apgujeong are sold out, except for some super penthouses and general terraced townhouses. It is known that Son has acquired one of the penthouses, but the specific type has not been confirmed.

Located on the site of the Hyosung Villa B complex (82-7 Cheongdam-dong, Gangnam-gu, Seoul), Eterno Apgujeong will consist of 29 units and is expected to be completed in 2028. Construction is carried out by Hyundai Engineering & Construction.


The project gained attention because it is the first design in Asia by world-renowned Spanish architect Rafael Moneo. The site area is about 1.6 times larger than that of Eterno Cheongdam.

Eterno Cheongdam was also designed by Moneo. All accommodations at Eterno Cheongdam are located near Apgujeong Rodeo Station on the Suin-Bundang Line and offer views of the Han River. The building consists of 29 units spread over a 20-storey building, ranging from 244 to 497 square meters, and was completely sold out in the first phase.

Eterno Cheongdam rose to fame when singer IU bought a 244-square-meter unit for 13 billion won, all in cash. In addition, a penthouse priced at around 30 billion won was bought all in cash by Cho Young-shik, chairman of SD Biosensor, known for its success in COVID-19 testing kits.

Nexplan stated: “We cannot confirm Son’s contract.