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NFR Open extends contact with the Pikes Peak or Bust Rodeo for the next 7 years

COLORADO SPRINGS, Colo. (KRDO) — The Pikes Peak or Bust Rodeo is just around the corner and the National Circuit Finals Rodeo, also known as the “NFR Open,” is extending its contract for nearly a decade.

This new contract expansion will keep the Colorado Springs rodeo in the eyes of the national audience for years to come.

The Pikes Peak or Bust Rodeo is an annual event that brings thousands of people to the Norris Penrose Events Center in Colorado Springs. Since its inauguration in 1936, the Pikes Peak or Bust Rodeo has made it its goal to become “bigger and better” every year.

“And now it’s seven shows over five days instead of five past four, so you can build a vacation around it,” said Chris Whitney, president of the Pikes Peak or Bust Rodeo.

According to rodeo leaders, they almost sold out for the 2023 NFR open. They hope to actually sell out in 2024. They added that it will also help boost El Paso County’s economy in the long run.

“We have competitors and members from all over the United States, Canada and Mexico. And it has truly become a destination rodeo. It’s a place where people can bring their families and enjoy the week. There are so many activities, there is so much scenery to enjoy. It is truly Colorado at its best, here in Colorado Springs,” said Tom Glause, CEO of the Professional Rodeo Cowboy Association.

Last year the Pikes Peak or Bust Rodeo raised $6 million and they hope to increase that number again in 2024.

“It’s not like a football game and it’s not like a basketball game. It depends on where you are. But especially for us here, this is a once-a-year spectacle,” Glause said.

A percentage of the rodeo’s profits go to active duty military members and veterans in Colorado Springs.