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Denver skate shop 303 Boards wins the XGames video contest

DENVER — Sixteen skate shops from across the country participated in the XGames Showdown, a video competition in which teams showed off two minutes of their best tricks.

The winner of the contest will be in Denver. 303 Boards won $10,000 and state bragging rights. Founder Sam Schuman opened the store in 1997 and said his goal was to raise awareness of skateboarding in Colorado.

“Usually the coast wins a skateboarding competition, in New York or California,” Schuman explains. “So for Colorado to win something against every other state is a really good feeling.”

What started as a small company has grown into three locations in Colorado and an entire team of skaters and makers.

“When we see kids developing their skills in Colorado, we bring them in, embrace them and let them blossom from there,” Schuman said.

Nathan Rowland was the man behind the camera creating magic. He said the competition video took three months to make, including two weeks of skating and a trip to Phoenix for warmer weather.

“Colorado has always had a pretty strong skating community,” Rowland says. “I think the fact that everyone came together on this project really showed what’s going on here.”

Denver skate shop 303 Boards wins the XGames video contest