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As the failed LIV deal threatens to undo Bryson DeChambeau’s hard work, Greg Norman & Co. heavy counter-reactions from Golf World

June seemed to be going well for Greg Norman. A win at the 2024 US Open by Crushers GC captain Bryson DeChambeau, followed by record attendance at the competition’s event in America. However, fate had other plans for the CEO of LIV Golf. His joy was something that was not destined to last long. Enter Caffeine TV with shocking news.

The sports streaming website released a surprising update on Wednesday, June 26. The platform announced how it would end its services, while at the same time citing reasons of unprofitability. A tweet about the same thing was posted by Josh Carpenter, a golf writer for Sports business magazine, as he reshared the announcement that Caffeine TV posted on their website. He did this while talking about how LIV Golf signed a deal with them earlier this year to stream the Friday rounds.

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In February, the Saudi-backed League joined forces with Caffeine to carry the circuit’s pre- and post-round shows, podcasts and other affiliate programs, along with live tournaments. Although the details of the agreement were not made public, reports at the time suggested that it would last at least until the end of the current season.

The news is now nothing short of a nightmare for Norman and Co. Especially after ‘America’s favorite’ Bryson DeChambeau won the 124th US Open. He did this while carding a 6-under 274 with scores of 67-69-67-71 over the four rounds. That’s not all. The LIV Golf Pro win helped the lead group register a whopping 40,000 spectators who flocked to the event in Nashville over three days. This also included the 14,454 people who bought the tickets on Saturday and Sunday.

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But if you think the bad news for the Normandy-run circuit ended there, you’re dead wrong. Even many in the golf world came forward to take turns bashing the PIF-funded league, making several comments under the tweet.

Netizens share jokes at LIV Golf and Caffeine TV

61 million monthly users and 4 million daily. These are the numbers that Caffeine TV made public when they announced their intention to close themselves down. Furthermore, they pointed out that they failed to make a profit despite having a major impact on the community. A few users on “I thought they had 65 bajillion subscribers?!” And “If 4 million daily users and 60+ million monthly users don’t make you profitable, you have bigger problems.” Another follower shared how @livgolf_league was their death knell.The website had also revealed during the announcement that they have 200 sports partners across 17 sports.

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The Saudi-backed league had provided the combined global viewership totals for its tournaments ahead of the Miami event. The reports stated that the Mexico event drew a total of 3.51 million viewers across both YouTube and LIV Golf+, while the 2023 edition only had 1.36 million viewers. Similarly, the Las Vegas, Jeddah and Hong Kong tournaments drew a total of 3.03 million, 2.25 million and 2.41 million viewers respectively. Many in the community hinted at the same while responding with comments such as: “Guessing about the LIV viewers was not enough” And “Where do the billion people who watch LIV go now?!?!”

Some followers even said: “Less television. This way they can spend more time with their family.” Perhaps they were alluding to comments Jon Rahm made in 2023 when he joined LIV Golf, “I have a duty to my family to give them the best opportunities and as many resources as possible.” Or maybe they were just taking a swipe at LIV Golf as a whole. Regardless of the two, one thing is certain. It’s a complete setback for the Middle Eastern circuit that saw a bit of hope through Bryson DeChambeau!